Social networking has emerged as one of the most popular communication media and the most ‘happening’ topic in marketing and media channels. Powered by content, essentially generated by the user, in communion with the distrust of the users of corporate messaging and advertising, the technologies used by social networking sites have emerged as the most profitable and convenient way of keeping in contact with people.It is essential to follow a networking strategy to have a successful and ever expanding network. Here are some steps that will help you in social networking:• Powerful social networking needs good content: Social media are driven by good content. In simple terms, content matters the most in almost all transactions throughout the world and it is no different in the case of social networking. Thus, each and every networking site displays content generated by the user.These are not simply ‘yearbooks.’ On the contrary, they serve a great deal in attracting people or users, as people love to create content of their own wherein they can individualize themselves. This can be done by writing blogs or simply by putting up photos of their friends and family members. Networking sites are actually designed to evoke reaction. So keep adequate provisions so that users can dissect, criticize, or recommend the content generated by another user.• Formulation of the content: It is not enough to just make use of user generated content. Rather, it is also essential to determine the nature of the content. Your goal should be to develop a social networking site that people will like to join. Do not leave the network with a belief that the users will continue to follow it without any incentive; device certain unique ways to attract users to your social networking site.• Intensify networking power: A number of social sites make use of social media tools like blogs or videos, which do not leave any space for communication. Usually, these videos do not have any link with each other, and thus, they do not work well in isolation. Try to encourage users to make use of related content or videos and keep provisions so that other users can locate the same and use them. Such an act will help you promote connectivity among the users of your social networking site.So try to remember some simple, yet powerful, steps that will eventually help you devise a winning social networking strategy.